Gmail Ads … What the heck is that? A prominent question in the IM world these days with all the ruckus around the Google Slaps and rising Adwords PPC costs is “What’s an internet marketer to do?” Let’s take a stroll behind the curtains and look at a seemingly unknown revenue channel that has helped “those in the know” cut costs by up to 90% and boost conversions by as much as 10X.